MADRAS SHIPPING HANDLERS
MSH · Global Logistics
Brand Identity Concept
Madras Shipping Handlers
A premium MSH monogram — geometric sans-serif letters unified into a single iconic symbol, anchored by maritime geometry and ocean flow.
Primary Mark · MSH
Concept
The three letters M · S · H are fused inside a heraldic shield silhouette — a signal of trust in international trade. The S is doubled as a shipping container, ribbed with subtle panel lines. The crossbar of the H drops into a quiet anchor motif at the baseline. Two horizon arcs sit behind the letters, hinting at global shipping routes and the open sea.
Letters
M · S · H
Form
Shield silhouette
Detail
Container · Anchor · Routes
Typography
Geometric sans-serif
Color Palette
Navy authority, steel precision, ocean turquoise signal.
Navy Blue
#0A2540
Steel Gray
#3A4A5C → #6B7A8F
Ocean Turquoise
#1FB8B0
Scalable · Versatile
Vector construction holds at every size — from favicon to hull livery.
28 px
56 px
96 px
140 px